Ensure your organization is part of the LGBTQ Conversation
Pink Banana Media offers one unified strategy, one cohesive campaign.
We integrate the power and reach of content & social media marketing with traditional online strategies including banner ads and e-mail campaigns. We merge PR, Advertising, Marketing & Social Media
With so many world-class companies marketing themselves to the LGBTQ community today, it’s important for some of these organizations to stand out amongst the crowd. For these select few, the following is a 3-pronged approach to doing just that, with a strategy developed over the past few years that taps into the growth of targeted, programmatic ad buying, along with the maturation and overall acceptance of social media in society today. Our strategy consists of:
Targeted, Programmatic Advertising – reach your company’s specific LGBTQ demographic using some of the latest techniques in the integration of technology with online advertising, on websites, mobile apps and social media newsfeeds (Facebook, Twitter, Instagram & LinkedIn). Specifically, we can hyper-target an LGBTQ individual who has shown a specific interest in YOUR industry, as well as products and services similar to your business.
Social Media, including LGBTQ Writers, Bloggers, YouTube Content Creators & Influencers – we can monitor any and all conversations, articles and blog postings related to your industry and ensure your organization has its “share of voice” and is part of these online conversations. We can also help you tap into the expanding world of LGBTQ media and individuals who can help organization spread the word as well.
User-Generated Content (UGC) campaign – We curate, engage with and share THE BEST in LGBTQ conversations (photos, videos and blog posts) by others in your industry. Other content we engage with are from those attending a local Pride festival or other event of LGBTQ interest in your region or industry as well.
By engaging and sharing with these LGBTQ individuals online, we put you and your organization at the center of these conversations, increasing your company’s brand awareness, social media followers, click-throughs to your website and overall engagement with your social media posts.
IdentifyCareers.com is an offering of Chaleur Creative with the intention of connecting LGBTQ+ job seekers with companies that have LGBT inclusive policies. LGBTQ+ job seekers should be valued not only for their knowledge and skill, but also their identities.